Memorial Hospitals Group | Classy Projects

01Difficulty

What made it hard.

One enquiry is not one enquiry

A hair transplant enquiry and a surgical enquiry are different businesses sharing one account. Blend them and you buy the cheap one.

Language and territory are not the same variable

One language spans markets with very different price expectations.

A regulated category

Getting a claim wrong does not cost you a campaign. It costs you the account.

02Approach

What we did.

Campaigns segmented by procedure and by territory, never blended
Landing pages built for the procedure and language the advert promised
Tracking that follows an enquiry through to consultation, not to the form
Compliance treated as part of the work, not a review at the end

03Measurement

What we watch.

The numbers this account is actually judged on.

Cost per enquiry by procedure and by territory, never blended
Enquiry through to booked consultation
Disapproval rate, checked daily rather than discovered
Page speed measured from the country the traffic came from

04Results

On results.

We do not publish client numbers. In a regulated category we are careful about what gets said in public at all, which includes what we say about our own work. Ask on a call and we will go through it properly.

05More

Other work.

Renault / Dacia / Nissan / Subaru

Paid media and lead generation for the four marque dealer group.

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Back to the Future / Ghostbusters / James Bond / Batman / Star Trek

Subscription acquisition and product feeds for licensed model ranges.

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Octopus Menu

A QR menu and ordering platform, built and taken to market.

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Gineko Cokan

Website, local search and paid media for a private clinic.

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Tell us where you are trying to get to.

Bring the two year picture, not this quarter's fire. You get a straight view on what has to happen first, and roughly what it costs.

hello@classyprojects.com