Advertising | Classy Projects

01Fit

Who this is usually for.

You cannot prove what it returns

The platform reports disagree with the bank account.

The feed is an afterthought

Shopping is most of your spend and nobody owns the product data.

Local buyers do not find you

Competitors sit above you on the map, and nobody updates the profile.

02Scope

What it covers.

Four different jobs. Most clients need two of them.

Paid acquisition

Capturing the demand that already exists.

Google SearchShoppingPerformance MaxDemand GenYouTubeDisplayMicrosoft AdsMetaRedditLinkedInTikTok

Retail and product data

Where most ecommerce accounts quietly leak money.

Merchant Center setupDiagnostics and disapprovalsFeed buildFeed optimisationLocal inventory adsPromotionsPricing competitiveness

Organic and local

Visibility that keeps working after the spend stops.

Technical SEOContentDigital PRGoogle Business ProfileLocal rankingsReview generationMulti location structures

Measurement

Budget decisions that rest on evidence, not on last click.

GA4Server side trackingConsent modeOffline conversion importsValue based biddingConversion rate optimisationIncrementality testing

03Approach

How we work on it.

Foundations before spend

Spending more on a broken foundation only loses money faster.

One account, one logic

Open it yourself and you can see what every campaign is for.

Always a live test

Something is always being tested, and every test is written down.

04Deliverables

What you actually receive.

An audit with the problems ranked by what each one costs you
An account structure you can read
Product data fixed at source, not patched in the platform
Tracking you can watch a test conversion arrive through
A monthly report that opens with what happens next
Every account in your name from day one

05Questions

Questions we get asked.

Will you work alongside our existing agency?

Yes. Sometimes the right answer is that they keep the media and we fix the plumbing underneath it.

Is there a minimum spend?

No minimum. Below a certain level our fee matters more than your media, and we will say so.

How quickly will we see something?

Weeks one to four look quiet, because foundations come first. That is the part that makes the rest work.

Do you take ownership of the accounts?

Never. If we stop working together you lose nothing but us.

Tell us where you are trying to get to.

Bring the two year picture, not this quarter's fire. You get a straight view on what has to happen first, and roughly what it costs.

hello@classyprojects.com

Customers who find you, and keep finding you.