Work | Classy Projects

01Clients

Selected work.

Paid media and lead generation for the four marque dealer group.

Patient acquisition across thirteen hospitals and a health tourism brand.

Subscription acquisition and product feeds for licensed model ranges.

A QR menu and ordering platform, built and taken to market.

Website, local search and paid media for a private clinic.

02Pattern

Where first order value tells you almost nothing, and optimising to it buys the wrong customers.

Retail data is a discipline, not an export.

Where a careless claim costs the account, not the campaign.

Four countries so far. Territory and language are separate variables.

Where the catchment is the ceiling and the profile beats the ad account.

We have built and priced a product of our own, so we know what shipping one costs.

03Fit

Being straight about this saves everybody a meeting.

Work where the product or the pricing is the problem and nobody wants to hear it
White labelling for other agencies
Engagements where nobody internally will own it afterwards
Categories we could not be useful in within a month

Bring the two year picture, not this quarter's fire. You get a straight view on what has to happen first, and roughly what it costs.