Work  /  Private clinic

Gineko Cokan

Website, local search and paid media for a private clinic in a two language border region.

A small catchment, a personal decision, and a practice judged on its reviews and on how easy it is to book.

01Difficulty

What made it hard.

The catchment is the ceiling

Past a point, more budget just buys the same people more often.

Trust does the selling

The name and the reviews carry more weight than any advert.

Two languages, one audience

A border region audience does not all read the same language, and machine translation shows.

02Approach

What we did.

03Measurement

What we watch.

The numbers this account is actually judged on.

04Results

On results.

We do not publish client numbers. This is a small practice and its figures would identify it immediately. Ask on a call.

05More

Other work.

Tell us where you are trying to get to.

Bring the two year picture, not this quarter's fire. You get a straight view on what has to happen first, and roughly what it costs.

hello@classyprojects.com