Octopus Menu | Classy Projects

01Difficulty

What made it hard.

Two audiences inside one product

The venue configures it, the diner uses it, and neither tolerates friction.

Compliance cannot be deferred

Allergen labelling carries real liability, so it could not be a text field somebody remembers to fill in.

Free tier economics

A free plan has to be useful enough to adopt and still leave a reason to pay.

02Approach

What we did.

Built end to end, from the venue dashboard to the diner facing menu
Up to 24 languages, so one menu serves an international room
Allergen labelling as a first class feature, because the liability sits with the venue
Stripe payments, subscription tiers and the billing behind them
Analytics on what diners actually look at, plus loyalty

03Measurement

What we watch.

The numbers this account is actually judged on.

Activation, signup through to a published live menu
Free to paid conversion, and which feature triggers it
Menu updates per venue per month, the honest proxy for whether it stuck
Scans per table, which tells the venue it was worth doing

04Results

On numbers.

This one is ours, so the numbers are ours to share. Ask and we will show you what activation and free to paid actually looked like, including the parts that did not work.

05More

Other work.

Renault / Dacia / Nissan / Subaru

Paid media and lead generation for the four marque dealer group.

→02

Memorial Hospitals Group / Rememore

Patient acquisition across thirteen hospitals and a health tourism brand.

→03

Back to the Future / Ghostbusters / James Bond / Batman / Star Trek

Subscription acquisition and product feeds for licensed model ranges.

→05

Gineko Cokan

Website, local search and paid media for a private clinic.

→

Tell us where you are trying to get to.

Bring the two year picture, not this quarter's fire. You get a straight view on what has to happen first, and roughly what it costs.

hello@classyprojects.com