Renault | Classy Projects

01Difficulty

What made it hard.

Four brands, four audiences

A Dacia buyer and a Subaru buyer share almost nothing except a postcode.

Competing with your own supplier

The manufacturer bids nationally on its own model names. The dealer pays for the same clicks locally.

The sale never happens online

Enquiry volume is easy to produce. The showroom only cares whether the person turns up.

02Approach

What we did.

A separate account structure per marque, so nothing is averaged
Local campaigns built around the showroom catchment
Lead tracking through to the dealership, so quality is visible and not just volume
Coordination with manufacturer activity, so dealer spend does not bid against it

03Measurement

What we watch.

The numbers this account is actually judged on.

Cost per qualified enquiry, split by marque
Enquiry through to test drive, the first real signal
Local impression share inside the catchment, not national
Spend weighted against what is on the forecourt this month

04Results

On results.

We do not publish client numbers. A cost per enquiry here means nothing without knowing which marque and which month, and the figures belong to the dealer group in any case. Ask on a call.

05More

Other work.

Memorial Hospitals Group / Rememore

Patient acquisition across thirteen hospitals and a health tourism brand.

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Back to the Future / Ghostbusters / James Bond / Batman / Star Trek

Subscription acquisition and product feeds for licensed model ranges.

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Octopus Menu

A QR menu and ordering platform, built and taken to market.

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Gineko Cokan

Website, local search and paid media for a private clinic.

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Tell us where you are trying to get to.

Bring the two year picture, not this quarter's fire. You get a straight view on what has to happen first, and roughly what it costs.

hello@classyprojects.com