Blog

What changed, and what we did about it.

Platforms move every few weeks and most of it is noise. Each piece is short: what changed, what it means for you, and what we did about it.

Retail·27 August 2026

Your Merchant Center numbers moved on their own last week

Google changed what counts as organic and what counts as ads on 24 August. Organic will look worse, ads will look better, and neither is a real change in the business.

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Search·18 August 2026

AI Overviews are taking the click before the click

The traffic you lose first is the traffic that used to warm people up before they bought.

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Paid search·11 August 2026

AI Max is on by default, and the default is not safe

Automation that flatters one campaign can quietly cost you across the account.

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Budgets·4 August 2026

Organic lost share. Paid quietly picked up the bill

Budgets that were right eighteen months ago are short today, and nobody did anything wrong.

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Reporting·28 July 2026

Performance Max opened up. Now there is no excuse not to audit it

The objection was that nobody could see inside it. That is much less true than it was.

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Retail·21 July 2026

Your product feed is the most under-managed asset you own

The feed decides what the platforms can sell, and almost nobody owns it.

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Measurement·14 July 2026

Server side tracking stopped being optional

Bad signal plus a large budget is a fast way to lose money confidently.

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AI·7 July 2026

What we actually automate with AI, and what we leave alone

The question is never which model. It is which twenty hours a month are going somewhere they should not.

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Local·30 June 2026

Your Google Business Profile is selling harder than your website

For anyone with a physical catchment, the profile is often where the decision gets made.

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Tell us where you are trying to get to.

Bring the two year picture, not this quarter's fire. You get a straight view on what has to happen first, and roughly what it costs.

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